Advanced Sales Training

Even the best must continue to learn

Turn your high achievers into superstars

Specialised sales techniques for the digital age

What makes a salesperson successful?

Sales rarely happen without a plan. The best salespeople know this. They know they need to have a defined strategy, set goals, and prepare in advance. They know they need to embrace learning, sales training, and practice. They know when it is time to cut their losses and how to manage customer expectations.

Here's the 9 Fundamental Criteria Of Successful Salesperson.

9 Fundamental Criteria Of Successful Salesperson

  • 1

    They Are Subject Matter Experts

    There is nothing that creates trust between a prospective client and a salesperson faster than the latter’s intimate knowledge of what he is selling. A sale is lost the second a seller is left floundering after a question from the customer.

    It makes sense then that any seller worth his salt knows his product and his industry inside out. They need to be able to answer any question thrown at them with authority and facts. Closing rates soar when a salesperson is the expert in his industry.

  • 2

    They Are Partnership Builders

    The best salespeople are those that move away from transactional relationships and begin building partnerships with their clients.

    The mindset of one faceless sale being the end goal is damaging to revenue anywhere it has taken hold. Top salespeople invest time in their clients, build rapport, build trust and bonds and that is where not just initial sales come from but repeat sales. With partnerships comes trust. And trust earns revenue.

  • 3

    They Ask The Right Questions

    The best salespeople are just pushing product at customers, they are offering solutions to problems. Ultimately that is why a customer looks to buy something, to solve a problem they have.

    A good salesperson understands this, a brilliant salesperson knows the right questions to ask and gets to the heart of the issue. They can see where the pain points holding a sale back might be and they craft custom solutions for the prospective client. Asking the right questions paves the way to increased revenue.

  • 4

    They Are Always Learning

    In this constantly evolving field where methods of buying are changing, methods of selling are changing if a salesperson stays still he’s dead.

    The core basics of selling may hold true forever but top salespeople are always learning. Whether they are undertaking new sales training courses or gaining a deeper understanding of the industry they reside in the best salesperson is always moving, always hungry to keep ahead of the pack.

  • 5

    They Don’t Lie

    The best salespeople understand that their reputation is everything. The build their reputation on respect, knowledge, service but most importantly truth.

    Once a salesperson is caught in a lie, just once, all that is thrown out the window. And word spreads quickly. That single lie will not only cruel the client it was told to, but will likely see a number of other prospects disappear. A top salesperson tells the truth even if it exposes a service or product’s flaw.

  • 6

    They Have A Clear Strategy

    It sounds far too obvious and meaningless to say the best salespeople are goal driven but it is at the very core of what creates success in sales. It’s a throw away comment by everyone, “Yes, of course I set goals.’ But the best salespeople actually do set goals, determine what it takes to reach them. And then attack them RELENTLESSLY.

    The best of the best also go beyond what their company. Their own goals exceed what is asked of them and they scrape and scrap all the way to the finish line.

  • 7

    They Know Their Audience

    The best sales teams understand their customers, the know how those customers are making their buying decisions and they tailor their presentations based on that knowledge.

    Some people make decisions based on emotion, others on figures and others still on relationships built. Tailoring your presentation based on this knowledge can make all the difference.

  • 8

    They Manage Expectations

    Top salespeople guide prospects towards optimistic, but always realistic goals.

    A sale may fall over if a customer has a different idea of what constitutes success than the salesperson does. And any great seller knows that a product only works when the customer gets what they want, in the fashion they want it. It doesn’t matter how cheaply they can buy it if it doesn’t work for the customer.

    So managing those expectations will go a long way to massaging a customer into a position where they are comfortable with the sale.

  • 9

    They Prepare, They Practice

    A footy team will practice all week for a match that is over in just a few, fast hours. This is just as important for the top sales teams.

    They are constantly honing their skills through sales training courses and other continuous learning. They put these new learnings into practice so when the whistle blows they are ready to perform at their optimum.




Emma Livesey


Cam recently engaged with our Retail Sales team to refresh our teams’ sales skills. I have been blown away by the immediate success of this training. On the first day following training, we had six success stories from team members where they demonstrated a new skill and had a successful conversation with our clients. Cam is an engaging facilitator, his use of storytelling about past experiences were relatable and helped us understand the concepts being taught. He was confident, and most importantly approachable. We had four teams attend the training, and Cam was agile and adaptable with his approach. This was essential to us, as there were many different levels of ability within the team. Feedback from our team has been incredibly positive, and beyond my expectations. We cannot wait to have an opportunity to work with Cameron again, and I suspect there may be a long list of attendees for any future projects.

Giles Hurst

CEO at The Tax Institute

The impact Elevate Corporate Training made is already being felt as people begin their individual journeys in the giving and receiving of feedback to one another.

Cam was an outstanding facilitator who, with the appropriate blend of humility and personal courage, has set us all on a course towards self awareness.

Thanks Cam - looking forward to working with you going forward.


Danny Palumbo

Co-founder of Gelato Messina

We recently engaged Elevate Corporate Training to do some internal training for some of our senior managers. From the outset, our goal was to find someone who could deliver a style of training that was not corporate and was tailored to our business. Elevate Corporate Training’s approach and style was perfect, and he understood what we were trying to achieve. Guiding us in the development of the training program, Elevate Corporate Training helped us realise more could be achieved than what we first thought possible. And the delivery was perfect. It was relatable and engaging, so much different to other training consultants that can put you to sleep. Our managers left the training enthused about applying the lessons learnt and we went away thinking we made the right choice by engaging Elevate Corporate Training.

Felicity Barlow

Felicity Barlow

Director at Talent Connect Australia PTY LTD

I engaged (Elevate Corporate Training) to run sales training for my team. The results exceeded my expectation and my team left being highly motivated with key skills to achieve their individual goals and targets .

Cam has been instrumental in developing consultants sales ability to contribute to overall growth. I would highly recommend Elevate Corporate Training.

Andrew Hanson

Andrew Hanson

Managing Director - NSW of Robert Walters

I engaged Elevate to construct and run a two day training course for my management team across NSW. Cam and Julia worked well together to deliver a significant amount of material over the two days in an engaging manner. I received exceptionally positive feedback from the delegates who found Cam very engaging and passionate on the subject matter. Most importantly, having surveyed the managers who attended the course, many have managed to positive influence their teams by applying the methodologies trained over the two days'


Sarah Laird

Founder/Owner at Sarah Laird & Good Company

Cam has been my coach for a little over 6 months now. He has helped me make decisions more clearly, kept me on track of my end goals and been a great resource for me to help see the forest for the trees. I always look forward to my sessions with Cam, aside from being a professional and intelligent business person he also has a great energy and is fun to be around.


Roman Rogers

Regional General Manager of Hudson New Zealand

Cam is fantastic to work with. He takes time to really under the customer need and provides well thought out tailored solutions. He is a fantastic facilitator, cares about the participant experience and proactively looks for opportunities to fine tune the L&D offering.


Wouter Koch

Head of Asia/Pacific at Usabilla

I started working with Cameron from Elevate Corporate Training a year ago. I couldn’t have been more happy with that. Working with Cameron has helped me make important strategic decisions, gave me new insights and ultimately drove more success with my team. I can recommend Elevate to every organisation that wants to get the best out of their teams.


Amy Hefford

Head of External Affairs Australia, Abbvie

Coaching is a proven subject with well evidenced research and tools to help advance self-awareness, develop positive frameworks and decipher your destiny so you can go after it and fulfil your potential. This was my mission as I decided to invest a little time in me and arranged to meet with The Element Coach. What an enriching experience! After just three sessions I am wiser, more determined and more focused on my own vision of success BUT more than that(!) I am able to draw on my own inspiration, internal strength and positive energy to keep me on track. Coaching is definitely a science but with Vicky it is a whole lot of magic as well!


Tara Watt

Digital Marketing Coordinator, Health Direct

Before I started my one on one sessions with Vicky I felt lost in myself and lacked confidence to achieve what I really wanted, which was to secure a new job to progress in my career. Through Vicky’s coaching I found not only confidence in myself but finally began to believe I was good enough. Vicky gave me a way to deal with the self doubt which was previously overtaking my life. Leaving each session with Vicky I felt on top of the world which i honesty believe gave me the confidence to apply and secure the job I wanted. I can’t thank Vicky enough for her support, encouragement and words of inspiration.


Ben Smith

National Promotions Manager at Diageo

I highly recommend Julia as a personal and professional coach! Very diligent and hands on when needed to help you plan and achieve goals! At all times throughout our coach/student journey I felt heard and motivated to learn and become better. Julia made it a safe environment for success and to learn from failure.


Gareth Bufton

State Manager, Diageo

Julia’s coaching has been hugely influential in the last 12 months of my career. Her ability to get to the real heart of not realising opportunities and acting on these with retrospective tough questions, is cathartic and enabling. Ongoing I still have great challenging conversations, and hope this continues. Thanks Julia.


Alastair Simpson

Head of Design, Atlassian

Julia is an exceptional sales and management coach. She has vast experience coaching staff at all levels and her work turns into real results driving up conversions. All of her courses are tailored to fit the needs of the attendees and the goals of the business and are always delivered to an impeccable standard.

Elevate’s Advanced Sales Training Fundamentals

The Best Sales Training Plan


This is for people who know sales, who have been in it for years. So any training needs to come from someone who knows more and has been in the game longer. We have a combined 30 years in sales. We know it back to front.


This isn’t about learning the essentials of sales again, this is about changing the way long-time salespeople view what they do. We want to move them away from transactional relationships and into valued partnerships with clients.


We have a number of different workshops aimed at high-earning salespeople, but not every team needs every part of the training. Based on your needs we custom build the training course that will effect the most real change in your organisation.


Our head trainers are also the business owners meaning they are 100% committed to the results you achieve. That breeds industry-leading customer service. They have been at the top of the sales game in Australia and they understand your business.

Like to know more about how Elevate can help your team generate more revenue?

Elevate’s Advanced Sales Training Services

There are sales superstars who have been at the top of the game for years. They don't want to move into managerial roles, they want to sell because it’s in their blood, and they are good at it.

They know the sales essentials, they know it in their bones because they have been doing it day in, day out for years. 

But there is always more to it than that. Life, in every way, is about constantly growing and learning and that is just so for salespeople as well.

At Elevate Corporate Training our Advanced Sales Training will benefit even the best, the most experienced salespeople in your teams.

The game is changing, what is expected from salespeople is skyrocketing and the blind faith in viewing just the next sale is dying. These new learnings will revitalise anyone that takes them.

  • 1

    Deepening clients relationships

    We think it is vitally important that salespeople understand their client’s personal needs as well as their business needs. The best salespeople are selling not just to the business but the individual representing that company. We will teach your teams how best to develop those individual relationships.

  • 2

    Long-term strategic planning techniques

    It is not just about the next deal. That simple thought thought will change the way your teams earn. Growing key accounts does not happen overnight, you need to plan how to get from A to B, or Z and we can show your stars how to put long term strategies in place.

  • 3

    Decision maker and Influencer mapping

    There is never just one person in complete control of sign off. In every business your teams are dealing with there are multiple levels of influencers and deal makers and we will teach them how to identify them and understand how best to work with them.

  • 4

    Leveraging connections and generating referrals

    Referrals, the gold standard in effective leads for any salesperson. Word of mouth, trust, excellent service. These things make a difference and when clients enjoy working with you they tell people. We teach techniques that will generate more referrals from existing clients and connections.

  • 5

    Building your personal brand

    What we can do as sales professionals above and beyond our products and services to strengthen client relationships? Delighting the customer with some small changes to your sales process and post-sales service has a huge impact on earnings.

  • 6

    Building Clear Strategy

    It sounds far too obvious and meaningless to say the best sales people are goal driven but it is at the very core of what creates success in sales. It’s a throw away comment by everyone, “Yes, of course I set goals.’ But the best sales people actually do set goals, determine what it takes to reach them. And then attack them RELENTLESSLY.

    The best of the best also go beyond what their company. Their own goals exceed what is asked of them and they scrape and scrap all the way to the finish line.

So, they say you can’t teach an old dog new tricks? We beg to differ.

Even the most experienced, most credentialed and successful salesperson can continue to grow and learn … and earn with Elevate Sales Development.

Our sales training courses are run in Sydney, Melbourne, Perth, Adelaide, Brisbane and Canberra but we also travel to anywhere in Australia to help businesses drive real change.

Customised Workshops to Suit Your Unique Business Needs

Essential Sales

Objective: Sales skills matter in the commercial arena more than ever. Sales effectiveness has changed and this workshop builds sales performance ability for the high achieving professional consultant.


Developing self-awareness and why this matters

Communication styles and relevance to business

Developing your personal on and offline brand

Using Linked in and Social selling

Understanding buyer types

Managing a pipeline

The entrepreneurial mindset

The role of networking and building business

Developing an elevator pitch

Cold calling and Inside sales

Ice breaking techniques – getting noticed

Effective questioning techniques

The role of rapport

What interests your candidate, what interests your client

Presenting benefits, matching needs

Delivery, pitching, creating value and desire

Recognising buying signals

Gaining advancements and closing techniques

Overcoming objections

Practical exercises and simulations

Negotiation Skills

Objective: Protect the yield! All too often price is used as the most common negotiation tool, at the expense of potential revenue. We aim to build consultant’s confidence to be able to better negotiate.

Delegates gain an understanding of what else you can use to negotiate, other than price, and understand how to create additional value.


The difference between sales and negotiation and why it matters

How to create additional value

Developing a negotiation strategy

Introduction to “Non Positional Negotiation”

Understanding the client’s position

Successful negotiation outcomes

How negotiation nurtures a relationship

Practical negotiation exercises

Perfect Pitches

Objective: To improve a consultant’s ability to present. Whether it’s one on one or presenting to a large audience, being able to pitch is arguably the number one skill needed to increase sales.


Understanding your audience

Creating business presentations

Content, tone and body language

Preparation and practice

Calming nerves

Story telling

Account Management

Objective: This course focuses on how we can move from transactional relationships with our clients, to becoming a partnership that delivers exceptional value. 

How can we be seen as thought leaders and trusted advisors in our craft – fixers, whom our clients rely on to do business? Attendees should expect to leave with detailed account plans for at least 2 of their top accounts and the skills to repeat for others. They will improve their communication and persuasion capabilities and learn to deliver more revenue and deeper relationships with existing accounts.


Understanding your client and their business

Defining your market niche

Advanced questioning techniques

Demonstrating thought leadership

Assertive communication

Developing trust to deepen relationships

Closing and next steps

Overcoming objections

Creating account plans

Prospecting and The Social Selling Funnel

Objective: This course is designed to improve consultant’s ability to generate new business. It is not a shot gun approach but rather a thoughtful and considered strategy with proven results.

We examine all types of lead generation from digital to referrals, maximising our results vs effort ratios.


Developing a Personal Brand

Where do leads come from?

Generating and nurturing leads

Creating a lead funnel

LinkedIn best practices for lead conversion

Moving prospects offline

Becoming the “go to” for our market niche

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What is Sales Training?

Sales training can be a bit of a dirty word, often conjuring up images of boiler room antics and ABC (Always be Closing) acronyms. We believe sales training is about developing better relationships with customers. We still need skills like negotiating and creating influence to do this but in today’s world our success as salespeople is defined by the value we can add for our clients.

Why should my company do Sales Training?

Whether you are interested in increasing sales, reducing staff turnover or improving engagement, running your staff through Elevate Sales Training programs will deliver. Delegates always leave feeling more capable and more confident in their approach to sales.

How long does Sales Training take?

It depends on the requirements. We find out in the “Discover” phase of our methodology where we analyse current competencies and business needs. We try to keep all workshops to a half day so as to not take sales professionals off the floor for too long. Anywhere from one to five workshops may be required.

What skills will my team came away with?

Your team should walk away as relationship ninjas. We teach everything from making a good first impression, cold calling, social selling, deep questioning skills and prospecting to closing, handling objections and negotiating skills.

Are all companies trained in the same way?

Absolutely not! There are common themes required for successful selling but all our programs are tailored to a company’s requirements and capabilities.

What benefits should I expect to see after Sales Training?

More targets hit. Better staff retention. Improved team moral. Beware, training may lead to increased commission payments to your staff!

Is Sales Training just for young, inexperienced sales teams?

Learning is a lifelong journey. We have courses that are designed for beginners right through to the most seasoned sales professionals.

Like to know more about how Elevate can help your team generate more revenue?

Elevate's Knowledge Base

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