Core Selling Skills
Essential Sales
The core sales process, from first impression to close
Key topics
- The stages of a sales conversation
- Building rapport and credibility early
- Moving every conversation to a clear next step
Sales Training Workshops
Sales Training That Sticks Long After The Workshop
Practical, tailored sales programs for B2B and customer-facing teams. We design around your pipeline and your customers, then keep your team practising until the new habits stick.
How we train
Hands-On, Not Death by PowerPoint
Your team spends the session doing, not watching. Every workshop is built around practice, so new skills get used before anyone leaves the room.
Live role-plays
Reps practise real sales conversations, from cold calls to price objections, and get feedback on the spot.
Your real deals
We work on live opportunities and real customer scenarios from your pipeline, not made-up case studies.
Small-group practice
Lots of pairs and small-group work with peer feedback, so everyone participates, not just the confident few.
Tools you use on Monday
Every participant leaves with frameworks, templates and an action plan they can apply straight away.
Module library
Everything we can teach your sales team
Pick the skills your team needs, or let us help you choose. Mix modules into a one-off session or a tailored series built around your products, customers and sales process.
Core Selling Skills
Discovery & Questioning
Ask the questions that uncover what the customer really needs
Key topics
- Open and closed questions, and when to use each
- Uncovering pain points, priorities and impact
- Active listening and summarising back
Core Selling Skills
Objection Handling
Respond to pushback without getting defensive or discounting
Key topics
- Why objections are often buying signals
- A simple framework for responding
- Handling price, timing and competitor objections
Core Selling Skills
Closing with Confidence
Ask for the business and agree clear next steps
Key topics
- Spotting buying signals
- Closing techniques that don't feel pushy
- Agreeing next steps and commitments
Core Selling Skills
Selling to Personality Types (DISC)
Adapt your style to each buyer
Key topics
- Identifying the four DISC styles
- Adapting your pitch and pace to each style
- Reading buyers in person and online
Core Selling Skills
Perfect Pitches
Present with clarity to one buyer or a full room
Key topics
- Structuring a pitch around the customer's needs
- Telling a clear, memorable value story
- Handling questions with confidence
Commercial & Deal Skills
Negotiations
Trade value instead of handing out discounts
Key topics
- Preparing your position, limits and trades
- Trading concessions rather than giving them away
- Negotiating with procurement and senior buyers
Commercial & Deal Skills
Value-Based Selling
Build the case around outcomes, not price
Key topics
- Linking your solution to business outcomes
- Quantifying value and return on investment
- Defending price by reinforcing value
Commercial & Deal SkillsNew
Selling High-Value Products & Services
Sell big-ticket items with confidence, without discounting
Key topics
- Building trust and credibility with high-stakes buyers
- Justifying a premium price with clear value
- Handling price, risk and timing concerns on major purchases
Commercial & Deal SkillsNew
Qualifying Opportunities
Focus your time on the deals you can win
Key topics
- Qualification frameworks like BANT and MEDDICC
- Identifying decision makers and buying criteria
- Knowing when to walk away
Commercial & Deal SkillsNew
Pricing & Proposal Writing
Proposals and pricing that get signed
Key topics
- Structuring a persuasive proposal
- Presenting pricing and options clearly
- Following up proposals without chasing
Commercial & Deal Skills
Complex B2B Sales
Multiple stakeholders and long buying cycles
Key topics
- Mapping the buying group and their priorities
- Building champions inside the account
- Keeping long deals moving
Pipeline & AccountsNew
Sales Pipeline Management
Track every deal by stage and spot where they stall
Key topics
- Defining clear pipeline stages and exit criteria
- Measuring conversion rates and deal velocity
- Spotting and unblocking stalled deals
Pipeline & Accounts
Prospecting & Cold Outreach
A steady rhythm of calls, emails and meetings
Key topics
- Building a target list and ideal customer profile
- Cold calls and emails that get replies
- Setting and protecting a weekly prospecting rhythm
Pipeline & Accounts
Selling Funnel
Turn more leads into qualified opportunities
Key topics
- The stages of the selling funnel
- Lead nurturing and follow-up
- Improving conversion at each stage
Pipeline & Accounts
Account Management
Grow revenue from the clients you already have
Key topics
- Account planning and regular value reviews
- Cross-sell and upsell conversations
- Protecting key accounts from competitors
Pipeline & AccountsNew
CRM Discipline
Keep the data clean so the pipeline tells the truth
Key topics
- What good CRM hygiene looks like
- Logging activity quickly and consistently
- Using CRM data to plan your week
Sales Leadership
Leading a Sales Team
Build team capability instead of just chasing numbers
Key topics
- The shift from top rep to sales leader
- Developing skills across the whole team
- Setting standards and team culture
Sales LeadershipNew
Sales Targets & KPIs
Activity and outcome measures that drive results
Key topics
- Leading and lagging indicators
- Setting fair, stretching targets
- Dashboards and regular performance check-ins
Sales Leadership
Running Pipeline Reviews
Turn reviews into real performance conversations
Key topics
- A simple structure for pipeline reviews
- Questions that test deal quality
- Agreeing actions and following through
Sales LeadershipNew
Building a Sales Process
A repeatable process your whole team follows
Key topics
- Mapping your customer's buying journey
- Defining stages, activities and tools
- Rolling out and embedding the process
Sales Leadership
Motivating Different Performers
Lift your top, middle and struggling performers
Key topics
- What motivates different salespeople
- Recognition and incentives that work
- Addressing underperformance early
AI & Sales Tools
AI for Sales
Practical AI tools for everyday sales work
Key topics
- Where AI saves time across the sales cycle
- Writing effective prompts for sales tasks
- Responsible, human-checked use with customer data
AI & Sales Tools
Account Research & Call Prep
Prepare for calls in a fraction of the time
Key topics
- Researching accounts and stakeholders with AI
- Building call plans and question lists
- Summarising news and insights before meetings
AI & Sales Tools
AI for Proposals & Follow-Ups
Draft faster, then sharpen with your own judgement
Key topics
- Drafting follow-up emails and meeting summaries
- Building proposal sections from your notes
- Checking accuracy and tone before sending
AI & Sales Tools
AI Role-Play Practice
Rehearse tough conversations before the real thing
Key topics
- Setting up realistic AI role-plays
- Practising objections and negotiations
- Using the feedback to improve before the call
AI & Sales Tools
CRM & Sales Tech Adoption
Get the team actually using the tools you pay for
Key topics
- Why sales tools go unused
- Simple habits around your tech stack
- Measuring adoption and impact
Let's lift your team's salesGet in touch, tell us where your team is getting stuck, and we'll build the right modules into a program around them.
Schedule a Free ConsultationOur Philosophy
Our Sales Training Workshops
At Elevate Corporate Training, our sales training workshops are built to create lasting change, not just short-term motivation. We focus on practical strategies, open communication and personal accountability so your team develops habits that stick.
Our Goal: Your Team’s Success
We help sales teams move beyond transactional selling to build genuine partnerships with clients. Through tailored exercises and real-world examples, your people learn to ask better questions, position themselves as trusted experts and close with confidence.
Built Around Your Business, Not a Template
Before we design anything, we survey your team and speak with your managers. Role-plays and examples are built from your products, your customers and the conversations your reps actually have, so nothing feels generic.
Practice That Keeps Going After the Workshop
Skills fade when nobody uses them. With Elevate Mode, our AI practice partner, your team keeps rehearsing real sales conversations between and after sessions, and you can see who’s progressing.
A Unique Sales Training Plan for Your Team
No two sales teams sell the same way, so no two of our programs look the same. We start with a needs assessment, agree the outcomes and KPIs you want to move, then design the sessions around them. As the program runs, we check in and adjust, so the training keeps pace with your team.
We Don’t Forget the Basics Either
Whatever the program, your team still gets the fundamentals every good salesperson needs:
- Building rapport
- Uncovering the customer’s needs
- Matching the solution to the need
- Handling objections
- Closing with confidence
Results You Can Measure
Every participant leaves with an action plan they commit to. We finish with a business impact survey, so you can see what changed and report it upward.
Our Secret Sauce Will Be Shared
Our five-step method of discovery, design, hands-on workshops, practice and impact measurement is what turns a good workshop into lasting change. We don’t keep it behind closed doors either. You’ll see exactly how it works, so your managers can keep reinforcing it long after the program ends.
Programs
Sales Programs Built Around Your Team
Pick a starting point and we'll tailor it to your products, customers and sales process.
For newer reps and BDMs
Sales Foundations
A clear, repeatable process from first call to close.
- Rapport and discovery
- Handling objections
- Closing with confidence
For experienced B2B reps
Consultative B2B Selling
Fewer stalled deals, healthier margins and more trusted-advisor conversations.
- Deep discovery
- Value-based selling
- Negotiation
For account management and BD teams
Pipeline & Account Growth
More new business from a steady prospecting rhythm, and more growth from existing accounts.
- Prospecting rhythm
- Social selling on LinkedIn
- Strategic account planning
For sales managers and team leaders
Sales Leadership
Managers who build team capability instead of just chasing numbers.
- Developing team capability
- Pipeline reviews that lift performance
- Targets and accountability
For any sales team
AI for Sales Teams
Less admin, sharper preparation and more time selling.
- Account research and call prep
- Follow-ups and proposals
- AI role-play practice
Something specific in mind?
Fully Tailored
A program built from scratch around your team's needs.
- Your sales process
- Your CRM and customers
- Your choice of topics
Each one-page sample shows the sessions, ways to run it and how pricing works. No form to fill in.
Sound familiar?
Your Team Is Busy. So Why Isn't the Pipeline Moving?
Discounting to close
Reps reach for price before they've shown value, and margin walks out the door.
Shallow discovery
Conversations stay on features, so proposals miss what the customer actually cares about.
Inconsistent results
A few people carry the number while the rest of the team plateaus.
Managers stuck in deals
Sales leaders are busy closing their own deals instead of building their team's capability.
Training that doesn't stick
Last year's workshop felt great. Three weeks later, nothing had changed.
Our programs target the specific gaps in your team, not a generic syllabus. Every program starts by asking your reps, not just their managers, where they're getting stuck.
Starting out?
Building a new team instead?
Not every team needs fixing. Some are just getting started. We help businesses build strong sales habits from day one.
See Sales Foundations →-
New hires selling sooner
Get new team members confident in front of customers in weeks, not months.
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Career-changers welcome
A solid sales foundation for people moving into sales, with no prior experience needed.
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Your first sales process
A simple, repeatable process for teams that have never had one.
How It works
Five Steps From Workshop To Real Results
01
Discovery
We speak with your managers and survey every participant before we design anything.
02
Design
We build the program around your products, customers and sales process.
03
Workshops
Hands-on, practical sessions. Everyone leaves with a personal action plan.
04
Practice
Participants keep practising real scenarios in Elevate Mode so the skills stick.
05
Proven ROI
A business impact survey shows what changed, so you can report it upward.
Keep the skills sharp
Practise Between Sessions With Elevate Mode
Skills fade when nobody practises. Elevate Mode is our AI practice partner. Reps rehearse real sales conversations, from discovery calls to price objections, and get scored feedback every time.
- Scenarios matched to what your team learned
- Short practice sessions that fit around selling time
- Leaderboards and progress tracking
He facilitated four sessions around the country and was clear, concise, engaging and created a fun and supportive environment. Anyone looking to engage a sales trainer should get in touch with Dan and the team at Elevate.
Scott Duncan
Sales Trainer SE Asia, Air Liquide
The feedback has been very positive with the course providing a much needed boost to the team's motivation and ability to thrive in a more challenging sales environment.
Deborah Burgess
Joint Managing Director, Bright Print Group
I recently had the pleasure of working with Daniel during a corporate training program focused on negotiation, uncovering client needs, and selling to different personality types. From the very beginning, he brought a level of energy, insight, and professionalism for an engaging and impactful learning experience.
Stephen Henry
Sales & Customer Service Executive, Mesh Direct
By the numbers
Good reps hit target. Well-trained teams break records.
2,300+
Sales professionals trained
200+
Sales workshops delivered
76
Five-star Google reviews
Frequently Asked Questions
Still Have Questions About Our Sales Training Courses?
That’s completely normal – every business is different, and we build our sales training programs around your goals, your team, and your clients.
Our FAQs cover the most common questions, but if you’re after something more specific, we’re always happy to chat.
Let’s make sure it’s the right fit.
What Is Sales Training?
Sales training can be a bit of a dirty word, often conjuring up images of boiler room antics and ABC (Always be Closing) acronyms. We believe sales training is about developing better relationships with customers. We still need skills like negotiating and creating influence to do this but in today’s world, our success as salespeople is defined by the value we can add for our clients.
Why Should My Company Do Sales Training?
Whether you are interested in increasing sales, reducing staff turnover or improving engagement, running your staff through Elevate Sales Training programs will deliver. Delegates always leave feeling more capable and more confident in their approach to sales.
How Long Does Sales Training Take?
It depends on the requirements. We find out in the “Discover” phase of our methodology where we analyse current competencies and business needs. We try to keep all workshops to a half day so as to not take sales professionals off the floor for too long. Anywhere from one to five workshops may be required.
What Skills Will My Team Come Away With?
Your team should walk away as relationship ninjas. We teach everything from making a good first impression, cold calling, social selling, deep questioning skills and prospecting to closing, handling objections and negotiating skills.
Are All Companies Trained In The Same Way?
Absolutely not! There are common themes required for successful selling but all our programs are tailored to a company’s requirements and capabilities.
What Benefits Should I Expect To See After Sales Training?
More targets hit. Better staff retention. Improved team morale. Beware, training may lead to increased commission payments to your staff!
Is Sales Training Just For Young, Inexperienced Sales Teams?
Learning is a lifelong journey. We have courses that are designed for beginners right through to the most seasoned sales professionals.
Ready to lift your team's sales performance?
Tell us about your team, your pipeline and your customers. We'll come back with a tailored program and costs in writing.
