Sales Training

Drive Real Change in Your Business Today

Planning for Sales Success is Inspiring – Enjoy it. 

Here’s How:

Professional and personalised Sales Training has the potential to massively influence a company’s ability to be profitable, retain staff, maintain client revenue and build equity within the business. The best sales training plans will consider a company’s current sales strategy at a component level and set a process for continual optimisation of each component moving forward.

Our Sales Training Courses

Elevate Corporate Training in Sydney has developed a methodology for our Course in Sales Training designed to change behaviour through open lines of communication and accountability. These are learnings that stick.

Our Goal, Your Success

One of our main goals in sales training is to ensure your team moves away from transactional relationships and begins building true partnerships with clients.

We do this by educating your sales team on how to develop deeper relationships with clients and encouraging them to become subject matter experts.

You will see positive revenue changes the instant this learning is implemented.

plan for sales training

A Unique Sales Training Plan for Your Team or Department

Step 1 Perform a Training Needs Assessment
Step 2 Define Training Objectives, Outcomes & KPIS
Step 3 Design Training Materials
Step 4 Develop Your Training Materials
Step 5 Implement the Training
Step 6 Evaluate the Training
Step 6 Be Agile – The best training plans have built-in assessment and improvement components. This allows your business to continually learn and improve in real-time.

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These sales training courses, whether you are in Sydney, Melbourne, Brisbane, Adelaide, Perth or elsewhere in Australia, are not one-size-fits-all. In fact, they are the opposite. We base our teachings around your needs, providing bespoke sessions to suit the unique needs of your team and business.

We Don’t Forget The Basics Either

Your staff will still learn the driving principles that every good salesperson must know:

✔ Building rapport
✔ Uncovering the customer’s needs
✔ Matching the solution to the needs
✔ Closing
✔ Objection handling

But it is our expertly developed five-point methodology that ensures what your sales team learns from us will lead to real, tangible change within the individual and then your business as a whole.

Our sales training courses are run in Sydney, Melbourne, Perth, Adelaide, Brisbane and Canberra but we also travel to anywhere in Australia to help businesses drive real change. Get in touch with us to discuss how Elevate can assist you in reaching your business goals, today.

Once we have the input we need, we can structure a sales training plan with the insight into your business that you provide us.

The Elevate Corporate Training Methodology

The Best Sales Training Plan


We don’t just speak to managers ahead of the course. We make a point to understand what the delegates undertaking the sales training think they need to learn.


Based on what managers and their staff tell us they need to learn we custom-build sales training modules designed for your company and its unique set of issues.


Hands-on, practical sales training workshops across Sydney and Melbourne that end with every participant filling out an action plan, a list of actions each delegate commits to undertaking that will be revisited in two weeks.


One-on-one sales training sessions with every participant two weeks after the workshop to talk through the actions committed to and undertaken. This ensures each delegate is accountable.

proving roi

At the conclusion of all workshops and sales coaching sessions, we run a business impact survey with a series of targeted questions that will prove return on investment. You will notice a marked difference.

Customised Workshops to Suit Your Unique Business Needs

Essential Sales

Objective: Sales skills matter in the commercial arena more than ever. Sales effectiveness has changed and this workshop builds sales performance ability for the high-achieving professional consultant.

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Developing self-awareness and why this matters
Communication styles and relevance to business
Developing your personal on and offline brand
Using LinkedIn and Social selling
Understanding buyer types
Managing a pipeline
The entrepreneurial mindset
The role of networking and building business
Developing an elevator pitch
Cold calling and Inside sales
Ice-breaking techniques – getting noticed
Effective questioning techniques
The role of rapport
What interests your candidate, what interests your client
Presenting benefits, matching needs
Delivery, pitching, creating value and desire
Recognising buying signals
Gaining advancements and closing techniques
Overcoming objections
Practical exercises and simulations

Negotiation Skills

Objective: Protect the yield! All too often price is used as the most common negotiation tool, at the expense of potential revenue. We aim to build the consultant’s confidence to be able to better negotiate.

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Delegates gain an understanding of what else you can use to negotiate, other than price, and understand how to create additional value.

The difference between sales and negotiation and why it matters
How to create additional value
Developing a negotiation strategy
Introduction to “Non Positional Negotiation”
Understanding the client’s position
Successful negotiation outcomes
How negotiation nurtures a relationship
Practical negotiation exercises

Perfect Pitches

Objective: To improve a consultant’s ability to present. Whether it’s one on one or presenting to a large audience, being able to pitch is arguably the number one skill needed to increase sales.

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Understanding your audience
Creating business presentations
Content, tone and body language
Preparation and practice
Calming nerves

Account Management

Objective: This course focuses on how we can move from transactional relationships with our clients to become a partnership that delivers exceptional value. 

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How can we be seen as thought leaders and trusted advisors in our craft – fixers, whom our clients rely on to do business? Attendees should expect to leave with detailed account plans for at least 2 of their top accounts and the skills to repeat for others. They will improve their communication and persuasion capabilities and learn to deliver more revenue and deeper relationships with existing accounts.

Understanding your client and their business
Defining your market niche
Advanced questioning techniques
Demonstrating thought leadership
Assertive communication
Developing trust to deepen relationships
Closing and next steps
Overcoming objections
Creating account plans

Prospecting and The Social Selling Funnel

Objective: This course is designed to improve a consultant’s ability to generate new business. It is not a shotgun approach but rather a thoughtful and considered strategy with proven results.

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We examine all types of lead generation from digital to referrals, maximising our results vs effort ratios.

Developing a Personal Brand
Where do leads come from?
Generating and nurturing leads
Creating a lead funnel
LinkedIn best practices for lead conversion
Moving prospects offline
Becoming the “go-to” for our market niche
Where to start? Let’s plan to make a sales training course.
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What to consider before designing the best sales training course:

Establish a company-wide belief and growth commitment before investing.

These are our company goals by way of market share and revenue, this is what we are committed to achieving. Salespeople follow like-minded professionals and businesses who expect to overachieve.

Identify the prospect pool as a business.

Who are our clients now, and who are we targeting for growth? In what industries do we know the benefits of our offer far outweighs the cost?

Commit to the business and its growth strategy, the people and the process that are there to achieve it.

Consider the hiring process, the retainer and the subsequent OTEs. If the OTE does not attract and retain top billers – change it.

What is our current sales process workflow?

Let’s score each part of the process from lead generated to closed won lost. Covers prospecting and opportunity management to consultative selling, negotiation, account development, and sales management.

Identify with a view to replicate what is working.

What ‘in-house methodology’ is converting?

Identify what’s failing and why.

Where have we been dropping short Engage sales executives for their input? To show you believe in them, you must first listen and believe them.

Expect Success.

Marketing is taking a message to a marketplace to identify those that need a solution. Sales is simply communicating the how and associating a value proposition. The hard part is done, the solution is built. This is the fun part!!

Listen to sales staff objections.

This is our microphone in the market. What is the market telling us? It is typically not understanding what is offered and how it will benefit them. This means we aren’t communicating the solution correctly.

Unlock the CRM gold. What is the data telling us?

Let’s use what we have as a foundation. Right or wrong we can prepare for the future by understanding the past.




What is Sales Training?

Sales training can be a bit of a dirty word, often conjuring up images of boiler room antics and ABC (Always be Closing) acronyms. We believe sales training is about developing better relationships with customers. We still need skills like negotiating and creating influence to do this but in today’s world, our success as salespeople is defined by the value we can add for our clients.

Why should my company do Sales Training?

Whether you are interested in increasing sales, reducing staff turnover or improving engagement, running your staff through Elevate Sales Training programs will deliver. Delegates always leave feeling more capable and more confident in their approach to sales.

How long does Sales Training take?

It depends on the requirements. We find out in the “Discover” phase of our methodology where we analyse current competencies and business needs. We try to keep all workshops to a half day so as to not take sales professionals off the floor for too long. Anywhere from one to five workshops may be required.

What skills will my team come away with?

Your team should walk away as relationship ninjas. We teach everything from making a good first impression, cold calling, social selling, deep questioning skills and prospecting to closing, handling objections and negotiating skills.

Are all companies trained in the same way?

Absolutely not! There are common themes required for successful selling but all our programs are tailored to a company’s requirements and capabilities.

What benefits should I expect to see after Sales Training?

More targets hit. Better staff retention. Improved team morale. Beware, training may lead to increased commission payments to your staff!

Is Sales Training just for young, inexperienced sales teams?

Learning is a lifelong journey. We have courses that are designed for beginners right through to the most seasoned sales professionals.

Like to know more about how Elevate can help your team generate more revenue?