Planning for Success is Inspiring - Enjoy it. Here's How:
Sales Training is the fundamental factor that influences a company’s ability to be profitable, retain staff, maintain client revenue and build equity within a business. The best sales training plan will consider the current sales strategy at a component level, and set a process for continual optimisation of each component moving forward.
Where to start? Let’s plan to make a sales training plan.
What to consider before designing the best sales training plan:
Establish a company wide belief and growth commitment before investing.
These are our company goals by way of market share and revenue, this is what we are committed to achieving. Salespeople follow like minded professionals and business who expect to overachieve.
Identify prospect pool as a business.
Who are our clients now, who are we targeting for growth. What industries do we know the cost of our offer far outweighs the cost.
Commit to the business and its growth strategy, the people and the process that are are there to achieve it.
Consider hiring process, the retainer and the subsequent OTEs. If the OTE does not attract and retain top billers – change it.
What is our current sales process workflow.
Lets score each part of the process from lead generated to closed won lost. Covers prospecting and opportunity management to consultative selling, negotiation, account development, and sales management.
Identify with a view to replicate what is working.
What ‘inhouse methodology’ is converting.
Identify and whats failing and why.
Where have we been dropping short Engage sales executives for their input. To show you belive in them, you must first listen and believe them.
Marketing is taking a message to a market place to identify those that need a solution. Sales is simply communicating the how and associating a value proposition. The hard part is done, the solution is built. This is the fun part!!
Listen to sales staff objections.
This is our microphone into the market. What is the market telling us. It is typically not understanding what is offered and how it will benefit them. This means we arent’ communication the solution correctly.
Unlock the CRM gold. What is the data telling us.
Lets use what we have as a foundation. Right or wrong we can prepare for the future by understanding the past.
WHAT THEY SAY
Now that we have the input we need, we can structure a sales training plan.
THE ELEVATE CORPORATE TRAINING METHODOLOGY
The Best Sales Training Plan
Our Sales Training Services
Elevate Corporate Training have developed a methodology for their Sales Training Courses designed to change behaviour through open lines of communication and accountability. These are learnings that stick.
Our Goal, Your Success
One of our main goals is to ensure your team moves away from transactional relationships and begins building partnerships with clients.
We do this by teaching your sales team how to develop deeper relationships with clients and encouraging them to become subject matter experts.
You will see positive revenue changes the instant this learning is implemented.
A Unique Sales Training Plan For You
Perform a Training Needs Assessment
Define Training Objectives, Outcomes and KPIs
Design Training Materials
Develop Your Training Materials
Implement the Training
Evaluate the Training
The best training plans have a built in assessment and improvement components. This allows your business to continually learn and improve in real time.
These courses are not one size fits all. They are the opposite. We base our teachings around your needs. It’s as simple as that.
We Don’t Forget The Basics Either
Your staff will still learn the basics of selling, the driving principles that every good salesperson worth their salt must know:
Uncovering the customer’s needs
Matching the solution to needs
But it is our five-point methodology that ensures what your team learns will lead to change within the individual and then the business as a whole.
Our sales training courses are run in Sydney, Melbourne, Perth, Adelaide, Brisbane and Canberra but we also travel to anywhere in Australia to help businesses drive real change.
Customised Workshops to Suit Your Unique Business Needs
Delegates gain an understanding of what else you can use to negotiate, other than price, and understand how to create additional value.
How can we be seen as thought leaders and trusted advisors in our craft – fixers, whom our clients rely on to do business? Attendees should expect to leave with detailed account plans for at least 2 of their top accounts and the skills to repeat for others. They will improve their communication and persuasion capabilities and learn to deliver more revenue and deeper relationships with existing accounts.
We examine all types of lead generation from digital to referrals, maximising our results vs effort ratios.
Sales training can be a bit of a dirty word, often conjuring up images of boiler room antics and ABC (Always be Closing) acronyms. We believe sales training is about developing better relationships with customers. We still need skills like negotiating and creating influence to do this but in today’s world our success as salespeople is defined by the value we can add for our clients.
Whether you are interested in increasing sales, reducing staff turnover or improving engagement, running your staff through Elevate Sales Training programs will deliver. Delegates always leave feeling more capable and more confident in their approach to sales.
It depends on the requirements. We find out in the “Discover” phase of our methodology where we analyse current competencies and business needs. We try to keep all workshops to a half day so as to not take sales professionals off the floor for too long. Anywhere from one to five workshops may be required.
Your team should walk away as relationship ninjas. We teach everything from making a good first impression, cold calling, social selling, deep questioning skills and prospecting to closing, handling objections and negotiating skills.
Absolutely not! There are common themes required for successful selling but all our programs are tailored to a company’s requirements and capabilities.
More targets hit. Better staff retention. Improved team moral. Beware, training may lead to increased commission payments to your staff!
Learning is a lifelong journey. We have courses that are designed for beginners right through to the most seasoned sales professionals.