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Creative Sourcing Strategies to Find the Best Talent

Imogen Storie
Home » Recruitment » Creative Sourcing Strategies to Find the Best Talent

In today’s competitive talent market, attracting the best candidates requires going beyond traditional job boards and resume databases. To stand out and secure top performers, businesses need to embrace creative sourcing strategies. These innovative approaches help you tap into a wider pool of talent, engage passive candidates, and ultimately build a stronger workforce.

Here are some creative candidate sourcing strategies to consider:

1. Leverage the power of social media:

  • Go beyond LinkedIn: Explore niche platforms like GitHub for developers, Stack Overflow for programmers, or Dribbble for designers.
  • Engage in relevant online communities: Participate in industry groups, forums, and discussions where your ideal candidates might be active.
  • Run targeted social media ads: Utilize platforms like Facebook and LinkedIn to reach specific demographics and skill sets.

2. Build strong employer branding:

  • Showcase your company culture: Share employee stories, behind-the-scenes glimpses, and company events on social media and your careers page.
  • Highlight employee testimonials: Let your current employees speak to the positive aspects of working at your company.
  • Participate in industry events and conferences: Network with potential candidates and showcase your company as a thought leader.

3. Partner with influencers and thought leaders:

  • Collaborate with industry experts: Leverage their reach and credibility to attract qualified candidates interested in working with renowned figures.
  • Tap into influencer marketing campaigns: Partner with individuals who resonate with your target audience to promote your open positions.

4. Utilise employee referral programs:

  • Incentivise your existing employees to recommend qualified candidates: Offer referral bonuses or rewards for successful placements.
  • Create a user-friendly referral program: Make it easy for employees to submit referrals and track their progress.
  • Promote your referral program through various channels: Encourage employee participation through internal communication and social media.

5. Embrace gamification in recruitment:

  • Incorporate interactive elements into your recruitment process: Use quizzes, challenges, or simulations to assess skills and engage candidates.
  • Offer rewards and recognition for participation: Gamification can make the recruitment process more enjoyable and attract talent seeking innovative experiences.

6. Diversify your sourcing channels:

  • Explore niche job boards and professional associations: Look beyond mainstream platforms to reach specialised talent pools.
  • Attend industry-specific career fairs and events: Network with potential candidates and build relationships face-to-face.
  • Partner with universities and colleges: Collaborate with educational institutions to connect with recent graduates and upcoming talent.

7. Utilise talent sourcing tools and AI:

  • Leverage applicant tracking systems (ATS) with advanced search capabilities: Identify passive candidates with relevant skills and experience.
  • Explore AI-powered sourcing tools: Utilise technology to automate tasks, screen resumes, and identify top matches for your open positions.


Remember, the key to successful creative sourcing is to be strategic and targeted. Tailor your approach to your specific needs and the unique qualities you seek in your ideal candidate.

By implementing these strategies, you can expand your talent pool, attract top performers, and build a competitive advantage in the recruitment landscape.


Interested? Get in touch with one of our trainers today to see how we can help you.